PRIVACY POLICY
1. Introduction This Privacy Policy outlines how Double Bay Pilates Pty Ltd ("we," "our," or "us") collects, uses, discloses, and protects your personal information in accordance with Australian privacy laws and principles. We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.
2. Information We Collect In the course of our remarketing activities, we may collect the following personal information:
Identifiers: such as name, phone number, email addresses, cookies, device IDs, or IP addresses.
Usage Information: such as browsing activity, interactions with our website, and engagement with ads.
Demographic Information: such as age, location, and interests, if provided through your interactions with our services.
3. Use of Information for Remarketing We may use the information collected for the purpose of remarketing to you. This means that we may use advertising platforms (such as Google Ads, Facebook Ads, etc.) to display targeted advertisements based on your previous interactions with our website or app.
The data we collect may be used to:
Show you personalised advertisements on third-party websites or social media platforms.
Improve our marketing strategies and advertising effectiveness.
Retarget users who have shown interest in our products or services.
4. How We Collect Information We collect personal information through the use of cookies, web beacons, and other tracking technologies. These technologies help us track your interactions with our website and allow us to create personalized marketing campaigns.
You may be asked to provide consent for the use of cookies when you first visit our website. You can manage cookie settings or opt-out of certain types of tracking through your browser settings or using third-party tools.
5. Third-Party Services To facilitate our remarketing efforts, we may use third-party service providers, such as Google, Facebook, or other advertising platforms. These services may collect and use information about your interactions with our website for the purpose of delivering personalized ads.
These third-party platforms may have their own privacy policies, and we encourage you to review them to understand how your personal information is handled by those providers.
6. Data Retention We will retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
7. Security of Your Information We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorized access, disclosure, alteration, or destruction.
8. Your Rights and Choices
Access and Correction: You have the right to access the personal information we hold about you and request corrections if necessary.
Opting-Out of Remarketing: You can opt-out of remarketing by using the following methods:
Opt-out of Google Ads: Google Ads Opt-Out
Opt-out of Facebook Ads: Facebook Ad Preferences
Adjust your browser settings to block or delete cookies.
Email us to opt out of marketing
If you do not wish to receive targeted ads, you can also visit the Australian Digital Advertising Alliance (ADAA) website to manage your ad preferences.
9. Changes to This Policy We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this policy. Please review this policy periodically to stay informed about how we are protecting your information.
10. Contact Us If you have any questions or concerns about this Privacy Policy, please contact us at:
Double Bay Pilates Pty Ltd
0489 040 140
hello@doublebaypilates.com.au